Take the free Content Marketing Strategy Certification course: https://clickhubspot.com/13d

So you’re looking to create a long-term content strategy for your business. You’ve come to the right place. By the end of this video, you’ll understand the importance of taking the time to plan a well-thought-out content roadmap. You may be eager to get started with creating content, but if you don’t have a strategy in place, then you shouldn’t expect to be successful in the long run. Knowing how to plan and organize your content initiatives will set you and your business up for long-term success with your content strategy efforts.

A long-term plan will help you identify and organize all the future initiatives and campaigns where content will need to be created. Developing your plan will help you create content more easily and on a consistent basis.

�� Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses

�� Favorite Free Certification Courses:

• Social Media Marketing Course:
https://clickhubspot.com/Social-Media-Certification
• SEO Training Course:
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• Inbound Course:
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• Email Marketing Course:
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• Inbound Sales Course:
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• Taking your Business Online Course:
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Video Chapters:
0:03 What is a buyer’s journey
1:16 How to set a content plan
1:36 How to set marketing goals
2:40 How to audit your content assets
7:09 Identifying your buyer’s journey

About HubSpot:
HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

#HubSpot

I created this video with the YouTube Video Editor (https://www.youtube.com/editor)

Learn how to find a sustainable competitive advantage for your brand in five simple steps.

First, we’ll answer the question “What is a sustainable competitive advantage?” and address the different types of competitive advantages while we’re at it.

Once competitive advantage is explained we’ll look at the systematic steps you need to take to find a sustainable competitive advantage for your brand.

These steps include segmenting your audience, establishing buyer personas, evaluating the competition, turning gaps into ideas and ultimately creating a differentiation strategy with a competitive edge over the competitions.

0:00 How To Find A Sustainable Competitive Advantage
0:35 What Is A Sustainable Competitive Advantage?
1:10 How To Find A Sustainable Competitive Advantage
1:36 Step #1: Segment Your Audience
2:00 Step #2: Establish A Buyer Persona
3:35 Step #3: Evaluate Your Competition
6:19 Step #4:Evolve Those Gaps Into Ideas
7:11 Step #5: Define Your Competitive Advantage

#sustainablecompetitiveadvantage #competitiveadvantage #brandpositioning #brandposition #brandstrategy

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http://www.woltersworld.com
Where do sustainable competitive advantages come from? There are four main areas, customer excellence, product excellence, location excellence and operational excellence.