Now the hangovers have settled and the endless supply of Christmas dinner leftovers is finally gone, it’s time to get back to the grind!

So we’re here to kick off 2023 with our annual analysis of the best niches to get into for the year ahead.

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Time Stamps
00:00 Intro
02:20 What’s changed in 2023
04:40 Special considerations for 2023
11:00 How the competition landscape has changed
15:30 E-(E)-A-T
20:45 Beyond a website
25:00 How building a site is different in 2023
31:15 Example 1
33:15 Example 2
35:50 Example 3

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You can find tons of blogs, podcasts, and videos with hacks for improving your local search SEO. But, ultimately, Google is controlling those algorithms and rankings.

Because Google maintains around 85% of search engine market share, it would be foolish not to consider what they’re looking for when it comes to local search.

The good news is that Google is pretty explicit in spelling out what factors influence search results and what you can do to improve your local search ranking.

So first, we’ll cover the three primary factors Google uses to determine Local SEO ranking: relevance, distance, and prominence. Then, we’ll dive into five tips they give for improving your local search SEO.

#localseo #localsearch #churchmarketing #churchgrowth

0:00 – Intro
4:16 – Relevance
6:22 – Distance
9:19 – Prominence
11:13 – Enter Complete Data
12:24 – Verify Your Locations
15:32 – Keep Your Hours Accurate
16:54 – Manage and Respond to Reviews
19:11 – Add Photos

3 Factors That Determine Local Rankings for Churches
A primary local search SEO goal is to have Google show your church in the “Local Pack” results that appear on search results pages.

Also known as the “Map Pack,” these are the three listings that show up at the top of the page with a map location and with key information like hours, address, phone number, a link to your website, and directions.

According to Google, they use a combination of three factors to help people find the best results for their search. Let’s cover those briefly.

Relevance
Relevance is how well your business listing matches what someone is searching for. Local search is becoming increasingly personalized. So, if you’ve searched for something in the past, or if you’re regularly looking at certain things, Google will start to show results relevant to what it thinks you’ll like higher up in the search. Using the right keywords in your church’s name, description, website content, and online reviews will help Google understand what your church is all about.

Distance
The second factor, distance, is pretty self-explanatory. Local search results are influenced by how far away you are from the person searching. If someone is searching for a church in their city, they’re not going to want to see results for churches that are two hours away.

To improve your distance ranking, make sure your business is properly categorized with your city and state in as many directories as possible. You can also use keywords like “near me” or “in [city name]” to help Google understand what searchers are looking for.

Prominence
Finally, the third factor is prominence. This is how well-known and respected your business is. Google looks at things like reviews, backlinks, and social media mentions to determine how prominent your church is.

Now that we’ve covered the three primary factors for rankings let’s dive into five tips Google gives for improving Local SEO.